Introduction to the color matching method of box printing

 Introduction to the color matching method of box printing(1)

When we see a box, our first visual impact is its color, and the color never exists lonely. In fact, the effect of a color is determined by many factors: the reflected light,
the surrounding color, or the viewer‘s viewing angle. Each color can have different effects that affect our feelings. Next, let‘s take a look at what happens when the six colors in the packaging design collide with each other.

First, red: red is warm, it means strong and outgoing, and it is a kind of color that is very irritating to people. Red is easy to attract people‘s attention,
and also easy to make people excited, nervous, impulsive,most importantly,red is easy to cause people‘s visual fatigue.

1. Adding a little yellow in the red will make it hotter and stronger, tending to be irritated and uneasy.

2. Adding a little blue to the red will weaken the heat and tend to be elegant and soft.

3. Adding a little black in the red, will make its character become calm, tend to be thick and simple.

4.Adding a little white in the red, will make it become more gentle, tend to be subtle, shy, delicate.

Second, yellow: yellow character is indifferent, arrogant, sensitive, with a visual impression of expansion and restlessness. Yellow is the most delicate color of all colors.
As long as a little other colors are mixed in the pure yellow, the hue feeling and the color character change to a large extent.

1. Adding a little blue to the yellow color will turn it into a fresh green color. Its arrogant character also disappears, tending to a feeling of peace and moisture.

2.Adding a little red in the yellow, it has a distinct orange feeling, its character will also transform from indifference and pride to a sense of enthusiasm and warmth.

3. Adding a little black to the yellow color, which has the greatest change in it, and becomes a complex color impression with obvious olive green. It looks like mature and easygoing.

4.Adding a little white in the yellow, it become downy, the indifference and arrogance in its character are diluted, tend to be subtle, easy to access.